Do safelist really work?  Well in my humble opinion they work very well. I am a member of  the Equus  Safelist. This is a site that is free to join,but it offers it’s members a lot of benifits. As I have already said it’s free to join. The credit based system encourages members to read ads and they are rewarded with credits which they can use for their own advertising campains. A lottery program allows you to earn extra credits. Bonus credits are added to ads on random pages  which gives you the opportunity to earn a high number of credits. Equus offers it’s members a  referral program that gives you the opportunity to earn a residual income as well as extra credits. The Equus multi tiered program offers it’s members flexibility. HTML ads grab the readers attention with the additon of graphics and coloured fonts. A banner exchange is also available. Your banner views are only limited to the number of credits you have available,so obviously the more credits you have available the more banner views you will have. Your ads will only be seen by active readers because ads are only posted out to active members. Through a sophisticated bounce management system,Equus monitors all dead email accounts,which means your ads will always be sent to active members. I think Equus is an excellent site and I would have no hesitation in highly recommending it to any marketer who uses safelists to premote their business